In 2013 after the tragic murder of Lee Rigby, the famous haulage firm, Eddie Stobart named their truck to honour the 25-year-old soldier. This was the second time ever that an Eddie Stobart truck was named after a man. The first one was named Valentino after the Italian racing legend Valentino Rossi. The usual green and red Eddie Stobart trucks are mostly named after females. Therefore it is a rare honour for a man to have a truck named after him.